Storytelling

Since beginning her career at a trend forecasting company in 2001, Anna has cultivated a deep passion for storytelling in all its forms. To her, storytelling is the foundation of a brand or product—defining its look and feel before the design process even begins. Her expertise spans trend research across categories, branding, product ideation, color stories, print development, language, and more. Below is a few examples of ideation of product to completion.